Confirmation bias
(See inauspicous reasoning, trend following and other keywords)
- Confirmation bias 
- We all filter evidence through our pre-existing assumptions and beliefs (see Fig. 1)
 - We tend to seek / interpret / prefer / recall information that endorses and sustains our belief system.
 - The language that we use is also likely to colour what we notice and see.
 - Apophenia is a type of confirmation bias
 - i.e. it is the tendency to find connections and meanings in events and things that, to others, are unrelated.